This process allows us to compile in-depth reviews on each bookmaker and to ultimately assign a Gambling.com rating to each site. Its partnerships with Premier League Darts and football clubs like Tottenham and Newcastle are reflected in standout darts promos and consistently strong football odds. We’ve just scratched the surface here – our full Bwin review was recently rewritten and covers everything in further detail. Since the 1930s, William Hill has built a reputation as one of the UK’s top bookmakers.
You can think of a free bet as a kind of token, set to a particular value. If you have a punt using a £5 free bet and the bet wins, you’ll keep the profit. You can track trending bets and instantly copy any bet you like with a single tap – and if others copy your bet, you get rewarded. Carlos Alcaraz is back at the All England Club aiming for a remarkable third consecutive title, having defeated Novak Djokovic in both the 2023 and 2024 finals. The two are once again among the leading contenders, joined by Jannik Sinner, who has firmly established himself in the top tier of the men’s game.
Bettors can even live stream the biggest races from Cheltenham and the Grand National thanks to the William Hill streaming services. All the best betting sites will allow customers to place in-play bets and watch their favourite sports on an exclusive live stream when they sign up for an account. This is one of the most sought-after and popular features, so we check any site before recommending that this is possible. We have also checked to ensure the streams run smoothly and that the in-play betting features are available across multiple sports.
Best for bet builders
- The UKGC ensures fair play and consumer protection, working alongside independent testing agencies like eCOGRA, whose rigorous standards all our recommended bookies have met.
- Correctly used, it can be beneficial as another form of a security-based bet.
- We’ve looked at the top horse racing betting sites and football betting sites to find the best moneyback specials.
- Their welcome bonus, for example, is a huge 100% up to £50 for sports bettors.
- These platforms provide a comprehensive range of betting options, from major sports to niche events, ensuring that UK bettors have access to the best UK sports betting sites available.
Special bonuses are often advertised during major sporting events such as the Euros and the World Cup. Such promotions have simple entry conditions, which often consist of making a minimum bet to be included in Bet1x2Now the prize draw. The objective of these events, regardless of their structure, is to provide cash or additional rewards to the winner or winners. A betting company that claims to provide a premium service should give its players a comprehensive selection of payment methods, ranging from the most common to the most advanced and niche banking options. Pursuing the UKGC’s primary aims is an ongoing endeavour that demands the participation of several other organisations inside and beyond the country’s borders. Together, these groups assist the UKGC in its mission to provide the open and fair gambling environment that British punters have come to expect from the sector.
Responsible gambling is of paramount importance to you as a bettor. Each site we promote has to adhere to strict responsible gambling policies, including providing tools and resources to combat problem gambling. The UK has set up its own national self-exclusion tool, GamStop, which enables players to exclude themselves from all sites automatically.
When is the best time to open a betting account?
But beyond everything else, we consider Tote to be the best horse racing site in the UK. If pool betting is your thing, you’ll be happy to learn that Tote leads the pack by some distance. Furthermore, their fixed odds sports betting section allows you to bet on football, cricket, rugby, pub sports, tennis and plenty more.
In fact, there are promotions running for all of the most popular sports. This will give you £25 in free bets plus 10 free spins when you make a first bet of £50 or more. This trailblazing brand was born in 1988 when three Irish bookmakers merged to ‘do things differently’. One of the things it did was put the fun back into betting, and it loves coming up with regular Paddy Specials to put a smile on the faces of its customers. This is also a great place for the most serious of bettors, with full international sports coverage and competitive odds. There are plenty of UK sports betting sites that give free bets to their customers.
There are over 80 online bookmakers licensed to operate in the UK. We only list UK licensed bookmakers to UK traffic on this site and if you live in the UK we would advise that you don’t bet with any bookmakers which aren’t licensed here. Our analysts dive deep into sports statistics and betting data. They provide the foundational research and data-driven insights that our writers and strategists use to craft accurate and actionable content, helping users make informed betting decisions. We contrast and compare the top bookmakers in detailed comparison guides covering the best sites for different sports and bet types.
As far as odds go, Spreadex provides competitive fixed odds, though the profit margins are slightly above average at over 5%. The range of markets is focused on sports suitable for spread betting, with less than twenty options available. However, the betting site does offer a bet builder for football. Betting promotions at Spreadex are tailored to individual user activity, with a generous £50 in bonuses available to those who open new accounts. Both live betting and live streaming are important concepts in the world of UK sports betting.