For the purposes of an SEO audit, that means redistributing internal linking structures on your website to pass equity to the pages that need it. You’ll want to link from the page with the greatest page authority (PA). Page Authority and Domain Authority (DA) are not “official” SEO metrics.
Ensure your domain is penalty-free
You might notice that at the top of a browser, next to the URL, there’s a message that says either secure or not secure. If your website isn’t secure, anyone who inputs their information into the site is at risk of having it stolen. A technical SEO audit takes a deeper dive into the mechanics behind your site. You can audit many, MANY other technical SEO elements other than the ones I’ll talk about, but focusing on these things can help you get started. Another important element of on-page SEO is having sitemaps that give search engine crawlers ways to find the pages on your site.
How to Perform a Complete SEO Audit in 14 Steps
- Overusing exact match keywords or a lack of diversity in anchor text can trigger red flags for search engines and negatively affect your search rankings.
- If your site doesn’t meet these criteria, it won’t be eligible for search engine rankings.
- Missing H1 tags, on the other hand, usually point to bigger issues like an improperly coded theme.
- From disavowing harmful backlinks to refining content strategies, these insights offer a roadmap to recovery.
Integrate your favorite tools like Google Analytics and PageSpeed Insights with API integration, and get in-deep with bot programming directives. Your site audit tool should contain a content gap report or equivalent that indicates the webpages outranking yours with similar content. Here you can find primary and secondary keywords that affect ranking and incorporate them into your content to drive the webpage higher on the SERP. After only a few minutes into an SEO audit on a client website, experts can usually estimate just how much value SEO value it has. But we can’t (and don’t) rely on our intuitions for our website audits. In order to rank for your content, search engine robots need to be able to find and correctly index it.
This issue can refer to both internal and external links and simply means that the URLs linked to are returning a 4XX return code. These links damage the user experience for visitors and can impair the credibility of your site. For those who monetize sites with display ads, it can even prevent ad providers from allowing ads on your site.
An SEO audit is the process of analyzing a website to identify issues that affect its organic visibility in search engines like Google. All of these factors are compiled and organized into an audit document for consumption by the business owner or marketing manager. SEO audits can just be a list of issues but often includes a proposal from the SEO auditor to complete the work.
services for checking website traffic
More visitors will click on your website in the search results if it has a captivating meta description. Even though Google only provides meta descriptions 37% of the time, it is still important to ensure your most important pages have great ones. Your pages are likely being scanned BHS Links as part of your daily crawl budget if they are popular, receive organic traffic and links, and are well-linked internally across your site.
Numerous unexpected events can happen on the web, and some of them can mess up your rankings. Plus, don’t forget about the human factor, as sometimes a website owner can accidentally break something. That’s why regular technical SEO audits of your website should be an essential part of your SEO strategy. Once you’ve completed all the steps of the SEO audit checklist and fixed all the technical issues, you can ask Google to recrawl your pages to make it see the changes quicker. You can use WebSite Auditor to efficiently spot duplicate content issues.